I heard a really interesting observation recently from Maria Katris, the CEO of Built In. She pointed out that candidates are “shopping” for jobs the same way we shop for hotels, clothes, or pretty much anything else these days. That is, with copious amounts of research. 

Production value isn’t just about money. It’s about clarity. When you know what you’re trying to say and what you want the audience to feel, you can make focused, creative decisions that elevate the work without increasing the budget.